January 7, 2010

2010 Rate Card

2010 Rates & Editorial Calendar

Effective January 1, 2010

Circulation Map (PDF)

THE LAND is represented nationally by Bock & Associates, Inc., 7650 Executive Drive, Minneapolis, MN 55344-3677, (952) 905-3251 or (800) 284-6020 or Fax: (952) 854-4752

Our Policies

We reserve the right to edit or reject and advertising We reserve the right to adjust advertising rates at any time and will give the advertiser at least 30 days written notice. We will not be responsible for omissions or errors except for the first insertion. In case of error that affects the material value of the advertisement, the publisher's liability will be limited to the amount of space occupied by the error. We mail a monthly invoice/statement. Payment is due in full upon receipt of invoice. One column ads will run in the classified section. Because of space limitations, please make color reservations early.

Specifications

• Printed on Web Offset Press, 27 lb. Stock
• Trim size:11x11H
• Screen: 100-line recommended
• Max. Half-tone Density:1,200 dpi
• No Bleed Available
• Binding Method: Fold
• Preferred files: Mac — color/B&W; proof, colors in CMYK. PDFs are acceptable with images and fonts embedded and NOT using Rich Black for text
• Preferred Graphic Type: TIF w/minimum 150 dpi

Column Widths in Inches

	Display	Classified
1 column	1 5/8 in.	1 3/8 in.
2 column	3 7/16 in.	2 7/8 in.
3 column	5 1/8 in.	4 3/8 in.
4 column	6 7/8 in.	6 in.
5 column	8 5/8 in.	7 1/2 in.
6 column	10 3/8 in.	9 in.
7 column		10 3/8 in.

Maximum depth 10 3/8 inches. Ads billed to nearest one-half inch.

Indemnification

The Advertiser and/or advertising agency agrees to defend and indemnify the Publisher against any and all liability, loss or expense arising from claims of libel, unfair competition, unfair trade practices, infringement of trademarks, copyrights, trade names, patents or proprietary rights of violation or rights of privacy, resulting from the publication of the Advertiser's advertisement.

2010 Publication Dates

Deadlines for advertising material are nine days prior to publication. Deadlines for editorial material are three weeks prior to publication.

Southern Minnesota Editions	Northern Minnesota Editions
December 25 — Precision Farming	January 1 — Precision Farming
January 8 — Soybean	January 15 — Soybean
January 22 — Corn	January 29 — Corn
February 5 — Small Grains	February 12 — Small Grains
February 19 — Historical	February 26 — Historical
March 5 — General Ag (Spring/Ag Day/Planting*)	March 12 — General Ag (Spring/Ag Day/Planting*)
March 19 — Equine	March 26 — Equine
April 2 — FFA & Ag Education	April 9 — FFA & Ag Education
April 16 — Gardening	April 23 — Gardening
April 30 — Beef & Hay	May 7 — Beef & Hay
May 14 — Your Home & Environment	May 21 — Your Home & Environment
May 28 — Dairy	June 4 — Dairy
June 11 — General Ag	June 18 — General Ag
June 25 — Renewable Energy (County Fair Guide*)	July 2 — Renewable Energy (County Fair Guide*)
July 9 — General Ag	July 16 — General Ag
July 23 — General Ag (Farmfest*)	July 30 — General Ag (Farmfest*)
August 6 — State Fair	August 13 — State Fair
August 20 — General Ag	August 27 — General Ag
September 3 — Farm Safety	September 10 — Farm Safety
September 17 — 4-H	September 24 — 4-H
October 1 — Swine	October 8 — Swine
October 15 — Lamb & Wool	October 22 —- Lamb & Wool
October 29 — General Ag (New Hybrids*)	November 5 — General Ag (New Hybrids*)
November 12 — Crop & Financial Planning	November 19 — Crop & Financial Planning
November 26 — Seed	December 3 — Seed
December 10 — Holiday	December 17 — Holiday
December 24 — Precision Farming	December 31 — Precision Farming