The Land :: www.TheLandOnline.com

Advertise in The Land

January 12, 2012

2012 Rate Card

2012 Rates & Editorial Calendar

Effective January 1, 2012

Circulation Map (PDF)

THE LAND is represented nationally by Bock & Associates, Inc., 7650 Executive Drive, Minneapolis, MN 55344-3677, (952) 905-3251 or (800) 284-6020 or Fax: (952) 854-4752

Our Policies

We reserve the right to edit or reject and advertising We reserve the right to adjust advertising rates at any time and will give the advertiser at least 30 days written notice. We will not be responsible for omissions or errors except for the first insertion. In case of error that affects the material value of the advertisement, the publisher's liability will be limited to the amount of space occupied by the error. We mail a monthly invoice/statement. Payment is due in full upon receipt of invoice. One column ads will run in the classified section. Because of space limitations, please make color reservations early.

Specifications

• Printed on Web Offset Press, 27 lb. Stock

• Trim size:11x11H

• Screen: 100-line recommended

• Max. Half-tone Density:1,200 dpi

• No Bleed Available

• Binding Method: Fold

• Preferred files: Mac — color/B&W proof, colors in CMYK. PDFs are acceptable with images and fonts embedded and NOT using Rich Black for text

• Preferred Graphic Type: TIF w/minimum 150 dpi

Column Widths in Inches



  Display Classified
1 column 1 5/8 in. 1 3/8 in.
2 column 3 7/16 in. 2 7/8 in.
3 column 5 1/8 in. 4 3/8 in.
4 column 6 7/8 in. 6 in.
5 column 8 5/8 in. 7 1/2 in.
6 column 10 3/8 in. 9 in.
7 column   10 3/8 in.

Maximum depth 10 3/8 inches. Ads billed to nearest one-half inch.

Indemnification

The Advertiser and/or advertising agency agrees to defend and indemnify the Publisher against any and all liability, loss or expense arising from claims of libel, unfair competition, unfair trade practices, infringement of trademarks, copyrights, trade names, patents or proprietary rights of violation or rights of privacy, resulting from the publication of the Advertiser's advertisement.

2012 Publication Dates

Deadlines for advertising material are nine days prior to publication. Deadlines for editorial material are three weeks prior to publication.

Southern Minnesota-Northern Iowa Editions Northern Minnesota Editions
   
January 6 — Soybean January 13 — Soybean
January 20 — Corn January 27 — Corn
February 3— Small Grains February 10 — Small Grains
February 17 — Historical February 24 — Historical
March 2 — General Ag (Spring/Ag Day/Planting*) March 9 — General Ag (Spring/Ag Day/Planting*)
March 16 — Equine March 23 — Equine
March 30 — Gardening April 6 — Gardening
April 13 — FFA & Ag Education April 20 — FFA & Ag Education
April 27 — Beef & Hay May 4 — Beef & Hay
May 11 — Your Home & Environment May 18 — Your Home & Environment
May 25 — General Ag June 1 — General Ag
June 8 — Dairy June 15 — Dairy
June 22 — Renewable Energy (County Fair Guide*) June 29 — Renewable Energy (County Fair Guide*)
July 6 — General Ag July 13 — General Ag
July 20 — General Ag (Farmfest*) July 27 — General Ag (Farmfest*)
August 3 — State Fair August 10 — State Fair
August 17 — General Ag August 24 — General Ag
August 31 — Farm Safety September 7 — Farm Safety
September 14 — 4-H September 21 — 4-H
September 28 — General Ag October 5 — General Ag
October 12 — Swine October 19 —- Swine
October 26 — Lamb & Wool (New Hybrids*) November 2 — Lamb & Wool (New Hybrids*)
November 9 — Crop & Financial Planning November 16 — Crop & Financial Planning
November 23 — Seed November 30 — Seed
December 7 — Holiday December 14 — Holiday
December 21 — Precision Farming December 28 — Precision Farming

 

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